:root{
  --red:#D7262C; --dark:#111214; --ink:#26282c; --mid:#5c6066; --line:#e4e4e6;
  --bg:#ffffff; --panel:#f6f6f7; --max:1080px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:'Inter',"Helvetica Neue",Helvetica,Arial,sans-serif;color:var(--ink);background:var(--bg);line-height:1.6}
.wrap{max-width:var(--max);margin:0 auto;padding:0 24px}
h1,h2,h3{font-family:'Archivo',"Helvetica Neue",Arial,sans-serif;color:var(--dark);line-height:1.12;letter-spacing:-.01em}
h2{font-size:clamp(26px,4vw,40px);font-weight:700;text-transform:uppercase;margin-bottom:14px}
.kicker{display:inline-block;font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--red);margin-bottom:10px}
p.lead{font-size:18px;color:var(--mid);max-width:64ch}
section{padding:72px 0}
.btn{display:inline-block;background:var(--red);color:#fff;font-weight:700;padding:14px 28px;border-radius:6px;text-decoration:none;transition:transform .15s ease, box-shadow .15s ease}
.btn:hover{transform:translateY(-2px);box-shadow:0 8px 22px rgba(215,38,44,.35)}
.btn.ghost{background:transparent;color:var(--dark);border:2px solid var(--dark)}
.btn.ghost:hover{box-shadow:0 8px 22px rgba(0,0,0,.15)}
/* header */
header{position:sticky;top:0;z-index:50;background:#111214;border-bottom:1px solid #111214}
.nav{display:flex;align-items:center;justify-content:space-between;height:66px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none}
.brand b{color:#fff;font-size:17px;letter-spacing:.02em}
.brand b span{color:var(--red)}
.nav ul{display:flex;gap:26px;list-style:none}
.nav a.nl{color:#fff;text-decoration:none;font-size:14.5px;font-weight:600}
.nav a.nl:hover{color:#ff8d91}
.nav .btn{padding:9px 18px;font-size:14px;white-space:nowrap}
@media(max-width:820px){.nav ul{display:none}}
@media(max-width:400px){.nav .btn{padding:8px 12px;font-size:12.5px}.brand b{font-size:15px}}
/* hero */
.hero{background:#fff;color:var(--ink);padding:96px 0 84px;position:relative;overflow:hidden;border-bottom:1px solid var(--line)}
.hero .wrap{display:grid;grid-template-columns:1.25fr .75fr;gap:40px;align-items:center}
@media(max-width:820px){.hero .wrap{grid-template-columns:1fr}}
.hero h1{color:var(--dark);font-size:clamp(44px,7vw,74px);font-weight:700;text-transform:uppercase;margin-bottom:18px}
.hero h1 em{font-style:normal;color:var(--red)}
.hero p{color:var(--mid);font-size:19px;max-width:56ch;margin-bottom:28px}
.pill{display:inline-block;background:rgba(215,38,44,.08);border:1px solid rgba(215,38,44,.45);color:var(--red);font-size:13px;font-weight:700;padding:6px 14px;border-radius:999px;margin-bottom:22px}
.hero .cta{display:flex;gap:14px;flex-wrap:wrap}
.crosshair{width:100%;max-width:300px;margin:0 auto;display:block}
/* stat band */
.stats{background:var(--red);color:#fff;padding:34px 0}
.stats .wrap{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;text-align:center}
@media(max-width:820px){.stats .wrap{grid-template-columns:repeat(2,1fr)}}
.stat b{display:block;font-size:clamp(22px,3vw,32px);letter-spacing:-.02em}
.stat span{font-size:13px;opacity:.92;line-height:1.35;display:block;margin-top:4px}
/* cards */
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:36px}
.grid2{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;margin-top:36px}
@media(max-width:820px){.grid3,.grid2{grid-template-columns:1fr}}
.card{background:var(--panel);border:1px solid var(--line);border-radius:10px;padding:26px}
.card h3{font-size:18px;margin-bottom:8px}
.card p{font-size:15px;color:var(--mid)}
.card .num{display:inline-flex;align-items:center;justify-content:center;width:34px;height:34px;border-radius:50%;background:var(--dark);color:#fff;font-weight:700;font-size:15px;margin-bottom:14px}
/* accuracy dark section */
.acc{background:#fff;color:var(--ink);border-top:1px solid var(--line)}
.acc h2,.acc h3{color:var(--dark)}
.acc p.lead{color:var(--mid)}
.acc .card{background:#fff;border-color:var(--line);border-top:3px solid var(--red)}
.acc .card h3{color:var(--dark)}
.acc .card p{color:var(--mid)}
.tick{color:var(--red);font-weight:800;margin-right:8px}
/* case study */
.case{background:var(--red);border-radius:10px;padding:36px 40px;margin-top:36px}
.case p{font-family:'Archivo';font-size:clamp(17px,2vw,21px);font-weight:500;color:#fff;line-height:1.5}
.case .who{margin-top:16px;font-size:13px;color:#ffd2d3;font-weight:600;letter-spacing:.08em;text-transform:uppercase}
/* pricing */
.price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:36px}
@media(max-width:820px){.price-grid{grid-template-columns:1fr}}
.price{border:1px solid var(--line);border-radius:10px;padding:30px 26px;text-align:center;background:#fff}
.price.hot{border:2px solid var(--red);position:relative}
.price.hot::after{content:"MOST COMMON";position:absolute;top:-11px;left:50%;transform:translateX(-50%);background:var(--red);color:#fff;font-size:10.5px;font-weight:800;letter-spacing:.08em;padding:3px 12px;border-radius:999px}
.price h3{font-size:16px;letter-spacing:.06em;text-transform:uppercase}
.price .was{color:var(--mid);text-decoration:line-through;font-size:15px;margin-top:14px}
.price .now{font-size:44px;font-weight:800;color:var(--dark);letter-spacing:-.02em}
.price .now sup{font-size:18px;vertical-align:super}
.price ul{list-style:none;text-align:left;margin-top:18px;font-size:14px;color:var(--mid)}
.price ul li{padding:6px 0;border-top:1px dashed var(--line)}
.pnote{margin-top:22px;font-size:13.5px;color:var(--mid);text-align:center}
.samples{margin-top:40px}
.samples .stag{text-align:center;font-size:12.5px;color:var(--mid);margin-bottom:18px}
.sample-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:start}
@media(max-width:820px){.sample-grid{grid-template-columns:1fr}}
.sample-grid figure{border:1px solid var(--line);border-radius:10px;overflow:hidden;background:#fff;box-shadow:0 10px 26px rgba(0,0,0,.08)}
.sample-grid img{display:block;width:100%;height:auto}
.sample-grid figcaption{padding:12px 16px;font-size:13px;color:var(--mid);border-top:1px solid var(--line)}
/* faq */
details{border:1px solid var(--line);border-radius:8px;padding:18px 22px;margin-top:12px;background:#fff}
details summary{cursor:pointer;font-weight:700;color:var(--dark);font-size:16px}
details p{margin-top:10px;color:var(--mid);font-size:15px}
/* contact */
.contact{background:var(--red);color:#fff;text-align:center}
.contact h2{color:#fff}
.contact p{color:#ffe0e1;max-width:60ch;margin:0 auto 28px}
.contact .steps{display:flex;gap:10px;justify-content:center;flex-wrap:wrap;margin-bottom:30px;font-size:14px;color:#fff}
.contact .steps span{background:rgba(255,255,255,.14);border:1px solid rgba(255,255,255,.35);border-radius:999px;padding:8px 16px}
.contact .btn{background:#fff;color:var(--red)}
.contact .btn:hover{box-shadow:0 8px 22px rgba(0,0,0,.25)}
.upload-panel{background:#fff;border-radius:14px;padding:32px;max-width:640px;margin:0 auto;text-align:left;box-shadow:0 20px 50px rgba(0,0,0,.35)}
.upload-panel h3{color:var(--dark);font-size:16px;text-transform:uppercase;letter-spacing:.04em;margin-bottom:18px}
.upload-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.upload-grid .full{grid-column:1 / -1}
@media(max-width:600px){.upload-grid{grid-template-columns:1fr}}
.upload-panel label{display:block;font-size:12.5px;font-weight:600;color:var(--mid);margin-bottom:5px}
.upload-panel input[type=text],.upload-panel input[type=email],.upload-panel input[type=tel],.upload-panel select,.upload-panel textarea{width:100%;border:1px solid var(--line);border-radius:7px;padding:10px 12px;font-size:16px;font-family:'Inter',Arial,sans-serif;color:var(--ink);background:#fbfbfc}
.upload-panel input:focus,.upload-panel select:focus,.upload-panel textarea:focus{outline:none;border-color:var(--red);background:#fff}
.upload-panel textarea{resize:vertical;min-height:64px}
.filebox{border:1.5px dashed var(--line);border-radius:8px;padding:14px;background:#fbfbfc}
.filebox label{margin-bottom:8px}
.filebox input[type=file]{font-size:13px;color:var(--mid);width:100%}
.upload-panel .submit-row{margin-top:20px;text-align:center}
.upload-panel .submit-row button{width:100%;background:var(--red);color:#fff;font-weight:700;padding:14px 28px;border:none;border-radius:6px;font-size:15px;font-family:'Inter',Arial,sans-serif;cursor:pointer;transition:transform .15s ease, box-shadow .15s ease}
.upload-panel .submit-row button:hover{transform:translateY(-2px);box-shadow:0 8px 22px rgba(215,38,44,.35)}
.upload-panel .submit-row button:disabled{opacity:.6;cursor:default;transform:none;box-shadow:none}
.form-msg{margin-top:14px;font-size:13.5px;text-align:center;display:none}
.form-msg.ok{color:#1c8a4b;display:block}
.form-msg.err{color:var(--red);display:block}
.upload-fallback{color:#b9bcc2;font-size:13px;margin-top:18px;text-align:center}
.upload-fallback a{color:#fff}

footer{background:#fff;border-top:1px solid var(--line);color:#8a8e94;font-size:13px;padding:26px 0}
footer .wrap{display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap}
.fine{font-size:12.5px;color:#9a9ea5;max-width:70ch}

/* black balance */
#deliver{background:var(--dark)}
#deliver h2{color:#fff}
#deliver .card{background:#1b1d21;border-color:#2a2d33}
#deliver .card h3{color:#fff}
#deliver .card p{color:#a9adb4}
.case{background:var(--dark)}
.case .who{color:#ff8d91}
footer{background:#0b0c0d;border-top:1px solid #0b0c0d}

/* contact band: black */
.contact{background:var(--dark)}
.contact p{color:#b9bcc2}
.contact .steps{color:#fff}
.contact .steps span{background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.22)}
.contact .btn{background:var(--red);color:#fff}
.contact .btn:hover{box-shadow:0 8px 22px rgba(215,38,44,.45)}
footer{border-top:1px solid #24262a}